Amazon is going to shut down Freevee, its free ad-supported streaming television (FAST) service. The service’s content has already been migrated over to Prime Video and new episodes of Freevee shows will be available to people who don’t pay for Prime, Deadline reports. The brand will be phased out “over the coming weeks,” Deadline says.
Freevee originally launched out of Amazon-owned IMDb in 2019 as IMDb Freedive and was rebranded a few months after launch to IMDb TV and then to Freevee in 2022. The service had some of its own original content, like Bosch: Legacy and Jury Duty, Amazon also added some Prime Video content to the service starting in 2023.
But Adweek reported in February that Amazon was planning to sunset the brand — following the introduction of ads on Prime Video in January, the company’s video streaming offerings had gotten a bit muddy.
Original Author: Jay Peters | Source: The Verge
